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TAP Portugal Welcome Kit

TAP Portugal commissioned Fluor the design and development of a welcome kit for new employees, with the purpose to make more special and outstanding the first workday of the new employee. The identity "welcome aboard" was created as well as a line of objects to include in the kit which includes the welcome letter from the company president, notebook, lanyard, pen, pencil and pen. The identity was created to serve as a welcome voice of the company, hence the use of the form "balloon" and the color codes of identity TAP.