TAP M&E Campaign
Fluor Studio developed for TAP Maintenance & Engineering a new visual and strategic communication, founded in the company's new positioning, which has in the quality and relationship, the characteristics that most define the company's attitude towards its customers and business. The new concept was developed by Fluor Studio and TAP M&E’ Marketing and Sales team, and it is represented by a strong visual identity reinforced by a 360º involvement around the human presence, also connected to innovation and technology. This positioning reflects itself in TAP M&E’ commercial offer and all of its services. The materialization lies in a new advertising campaign focused on the solution of aircraft maintenance and motors, and in a set of graphic materials such as capabilities brochure, documents folder, and digital merchandising support.