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REFER CP - Exhibition Railway 1910-2010

Exhibition Design, Advertising and Merchandissing

The design of the exhibition on the last 100 years of the railways in Portugal, sought to answer three strategic objectives outlined by CP and Refer.

Accordingly a concept was created based on three aspects. Firstly, the concept of travel, where parallels between the route of a journey and the exhibition route, conveys the importance of road and rail in the history of the Republic. Secondly, the usage of the language of communication of the means of transport enhancing the reputation of the railway in the world and Portugal. And lastly, the standpoint of color, the integration of the identity of the promoters in the exhibition route, or in communication pieces.