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Arrow showcase

Optimal Identity

Optimal started a process of changing its identity and the goal was to update and make it more contemporary without losing the strong connection to their core business. Optimal is a Portuguese company specialized in structural solutions focusing on projects in the area of high performance aerospace and automotive. The fiberglass modeling is the raw material of the Optimal working process. This was our starting point: keep this strong connection to the raw material.

The goal was to create a unique personality for Optimal, representative of the its activity. We developed a symbol/logo whose formal composition refers to the universe of "mesh” and we used the "O" to create a more contemporary interlaced. At the same time we suggest a second concept: the junction and the union of ideas. We wanted to introduce Optimal as a technological company, forward, unique and straight to the point.