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Intemporstone

Brand identity created for the Portuguese company Intemporstone®. This company is related to the extractive industries, natural stone processing and its commercialization. Its primary focus is the promotion of marbles and granites extracted and processed in Portugal. The concept is immediately associated with the stone like a timeless element and oldest construction element used by man. The manipulation of the form is based on the irregular shape of the stone as it is extracted. We intend to enhance the tridimensionality of the stone using different directions in the design of the pattern in the logo. The aim was to create a distinct and elegant identity, easy to be understood by potential customers. This identity is based on a color code that adapts to different materials (marble, granite) and easy to use in different moments of communication.