Fluor studio was the studio responsible for the yummy identity design and graphic mood to artisanal gelateria Don Pavili in Oeiras, Lisbon. The briefing for the creation of identity includes the concepts of tradition, contemporary, unique and exclusivity in the handmade ice cream universe. To reinforce the idea of exclusivity, we started by develop one typography based on the fluid movements of the ice cream and the wands used to mix it. The color code works in antithesis, blue ice as the main color and warm orange as a secondary color. Formally the patterns can be applied randomly in various store communication pieces such as bags, cups, ice cream boxes, stickers and all corporate communication.