showcase

design sucks

Design Sucks is an experimental project integrated in Experimenta Design 2013 Biennale with the theme “No Borders”. It’s the result of a partnership between Fluor Studio and Escola Superior de Hotelaria e Turismo do Estoril, where designers and chefs challenged the creativity when designing a new food product. 5 types of lollipop were developed with 5 different flavors, 5 different colors, corresponding to the 5 basic tastes: bitter, sour, salty, sweet and umami. Design Sucks took shape through an exhibition at the National Museum of Sport in Lisbon, where giant lollipops are presented as parts of a museum exhibition, and creating a set of 5 packages that would be the extension of the project beyond the museum, part of marketing and commercialization stage.