Lojas Francas de Portugal -áImagem Global Just for Travellers
Brand Architecture, Advertising, Interiors
The Studio Fluor was responsible for the brand architecture for Just for Travellers owned by Duty Free Shops SA (with 25 stores located in several airports located in Lisbon, Porto, Faro, Madeira and the Azores). The new brand was based on a commitment to improve customer offer, particularly in exclusive products.
Brand architecture considers three sub-brands: Just for Travellers / Taste Portugal - specialized in products exclusively national, Just for Travellers / Taste Azores - specialized in products exclusively from the Azores and still Just for Travellers / Luxury - specialized in fashion and luxury products such as handbags, sunglasses and watches. In this project, Fl˙or was responsible for the brand identity, advertising and interior design for Just for Travellers / Taste Portugal and Just for Travellers / Taste Azores.