Fluor was the studio responsible for the identity design and graphic mood to artisanal gelateria Don Pavili in Oeiras, Lisbon. The briefing for the creation of identity includes the concepts of tradition, contemporary, unique and exclusivity in the handmade ice cream universe. To reinforce the idea of exclusivity, we started by develop one typography based on the fluid movements of the ice cream and the wands used to mix it.
Don Pavili is composed by the principal name identity "Pavilli”, the auxiliary typography "Don" and the auxiliary elements to the brand: "Est. 2015 "and" Gelato Artigianale ".
The color code works in antithesis, blue ice as the main color and warm orange as a secondary color.
For the communication were developed several patterns that complement and reinforce the identity.
Formally the patterns can be applied randomly in various store communication pieces such as bags, cups, ice cream boxes, stickers and all corporate communication.